Slide 1

Maxwell is not just the center of the New York startup universe but the center of New York culture as well.

Seth Rosenberg, General Partner, Greylock

Your startup’s fastest path to cultural capital

Slide 2

Maxwell’s homey space and impeccable execution have been perfect backdrops for discerning clients like Betty Booze and Puma — Maxwell is THE cultural campus of New York City.

DKC Public Relations

Your startup’s fastest path to cultural capital

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Partners

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Tumbleweed is the venture arm of Maxwell Social, built to give startups the advantages they wish every investor provided. We connect founders with a diverse network of influential leaders across fashion, real estate, technology, wellness, and beyond. We offer unrivalled access to our iconic Tribeca venue for product launches, content capture, and community activations — all included for the companies we work with. Whether you’re building in CPG, AI, consumer, or B2B, if your vision can shape culture, we want to know you.

Our Platform

Community
Weekly events across tech, fashion, wellness, and design
Space
Launch ready campus of four distinct spaces, outdoor veranda, two fully vented open kitchens
Content
Built in studio capabilities for video and photo. Chef friendly kitchens for culinary brands
Access
Operators, creators, buyers, and press in the room

How We Work With Founders

  • Select
    We back founders building in categories where our network and venue can create unfair advantage.
  • Amplify
    We open our network of cultural leaders, operators, and events to accelerate visibility, distribution, and brand credibility.
  • Sustain
    We continue supporting growth with introductions, strategic collaborations, and opportunities to own the cultural moment.

Tumbleweed Production

Tumbleweed Production is our in-house engine for brand activations, creative production, and event execution — all inside our 8,000 sq. ft. North Tribeca clubhouse. From concept to content to cultural impact, we give founders everything they need to launch big.

Production & Creative
Full audio, video, and lighting capabilities

On-site equipment: cameras, lighting rigs, sound recording, mixing boards

Camera operators, editors, and creative directors on request

Photo & video capture with on-site studio support

Chef and culinary collaborations for product demos and tastings
Event Infrastructure
8,000 square feet across four distinct spaces, plus outdoor veranda

On-site inventory: chairs, hightops, tables, stools, DJ booth, and turntables

In-house trained waitstaff, bartenders, and bussers Guest list management and check-in support
End-to-End Services
Creative direction & concept origination

Influencer marketing & targeted guest list curation

Catering, staffing, and logistics management Industry expertise in Spirits, F&B, Fashion, Luxury, Kitchen & Home, Wellness, Health, CPG, Tech, AI, and B2B showcases